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SEO Policies

At SilverServers, we believe in providing transparent, long-term SEO strategies that are built on best practices and a clear understanding of how SEO works. Our list of 10 SEO policies outlines our approach to creating effective and sustainable growth for your business. From emphasizing the importance of ongoing optimization and high-quality content to managing expectations around rankings and timelines, these policies reflect our commitment to delivering value through SEO. We focus on user experience, technical SEO, and collaboration to ensure your website not only meets search engine requirements but also provides a positive experience for your visitors. By aligning with these principles, SilverServers aims to help you build a strong online presence that grows steadily over time.

  1. SEO is a Long-Term Investment
    Understand that SEO takes time. Results will take time, and ongoing efforts are required to see sustainable growth. If you need immediate results, consider an alternative strategy.
  2. No Guarantees of #1 Ranking
    We cannot promise you the #1 spot on Google, as search rankings depend on many factors, including competition, physical location, search history, search engine algorithms, and more
  3. Ongoing Optimization is Necessary
    SEO is not a one-time task. Continuous updates and additions to your content, technical elements, and backlinks are essential to maintain and improve rankings.
  4. Quality Content is Key
    High-quality, relevant, and user-focused content is the foundation of SEO success. It's what search engines and your visitors are looking for.
  5. Technical SEO is Crucial
    Ensure your website is fast, mobile-friendly, and easy for search engines to crawl. Technical SEO directly impacts your rankings.
  6. Link-Building Takes Time
    Building high-quality backlinks is a gradual process. If your SEO package includes active backlink-building efforts, they will be focused on earning links that are valuable and sustainable over time.
  7. User Experience (UX) Matters
    A great user experience – with fast-loading pages and intuitive navigation – not only keeps visitors happy but also influences your SEO performance.
  8. Local SEO is Important for Local Businesses
    If your business relies on local customers, optimizing for local search is essential to drive targeted traffic to your site. This may include optimizing your Google Business Profile.
  9. Tracking and Reporting Progress
    We will provide regular reports to show you the impact of our SEO efforts. Reports are a snapshot - please ask us questions if you want more information!
  10. Collaboration is Key
    Successful SEO is a partnership. We need only a little bit of your input, resources, and timely communication to succeed in our SEO strategies.

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SEO Knowledge Centre
November 13th 2025
Understanding the Spam Button: How and When to Use It
Understanding the Spam Button: How and When to Use It

Learn when to use the spam button, when to unsubscribe instead, and how “Not Spam” helps improve email filtering and deliverability for everyone.

See what SilverServers thinks about Understanding the Spam Button: How and When to Use It
November 1st 2025
SilverServers Newsletter: November 2025
SilverServers Newsletter: November 2025

Learn what’s new at SilverServers: Kamloops community engagement, WordPress upgrades, and expert guidance on optimizing your Google Business Profile.

Get better aquainted with SilverServers Newsletter: November 2025
October 23rd 2025
Why Did My Email Bounce? Understanding Spam Filters and How to Fix the Problem
Why Did My Email Bounce? Understanding Spam Filters and How to Fix the Problem

Discover how spam filters work, why emails get rejected, and practical ways to improve deliverability and prevent bounce errors.

Find out as much as you can about Why Did My Email Bounce? Understanding Spam Filters and How to Fix the Problem
October 17th 2025
SEO Doesn’t Make Your Phone Ring — But It Helps the Right People Find You
SEO Doesn’t Make Your Phone Ring — But It Helps the Right People Find You

Getting clicks but not calls? Learn why that’s not an SEO problem — and what to do next to turn visibility into real business results.

Read more information about SEO Doesn’t Make Your Phone Ring — But It Helps the Right People Find You
October 10th 2025
Do You Really Need Paid SEO Tools?
Do You Really Need Paid SEO Tools?

Are paid SEO tools worth it for small businesses? Learn how Google Search Console gives you accurate, first-hand data — and when free tools are all you really need.

There's more info about Do You Really Need Paid SEO Tools?
October 1st 2025
SilverServers Newsletter: October 2025
SilverServers Newsletter: October 2025

Explore the October 2025 SilverServers Newsletter—website launches, SEO case studies, marketing tips, and a challenge to test your AI visibility.

Dig deeper into SilverServers Newsletter: October 2025
September 26th 2025
SEO News: Why Your Google Impressions Dropped Overnight — And Why It’s Not Bad News
SEO News: Why Your Google Impressions Dropped Overnight — And Why It’s Not Bad News

In September 2025, Google Search Console impressions dropped suddenly. Don’t panic! Google changed how impressions are counted, not your real traffic or rankings.

Get better aquainted with SEO News: Why Your Google Impressions Dropped Overnight — And Why It’s Not Bad News
September 23rd 2025
Marketing Consistency Checklist: How to Use Images Across Web, Print, and Social
Marketing Consistency Checklist: How to Use Images Across Web, Print, and Social

Small businesses often miss key files and licences. Use this marketing consistency checklist to ensure your images work across every platform.

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