SilverServers Newsletter: November 2025

October was a busy and productive month for the SilverServers team! From community involvement to data centre upgrades, our focus has been on strengthening connections, improving infrastructure, and sharing knowledge through our latest blog articles. Here’s a look at what’s been happening and a quick tip to help you improve your business’s online visibility.

Chamber of Commerce Awards Gala

We were proud to be table sponsors at the Kamloops and District Chamber of Commerce Awards Gala. To add some fun to the evening, our team created a Kamloops-themed trivia game for attendees. Each table received printed trivia cards, giving guests a chance to test their local knowledge and compete for prizes—a great way to celebrate the Kamloops community.

Website Monitoring

Jackson continued converting client websites to WordPress, ensuring they remain secure, modern, and easy to manage.

Blog Highlights

We published several new articles this month to help businesses strengthen their online presence:

• Do You Really Need Paid SEO Tools? — When free SEO tools can be enough and when premium ones are worth it.
• SEO Doesn’t Make Your Phone Ring — But It Helps the Right People Find You — Understanding SEO’s role in connecting you with your ideal audience.
• Why Did My Email Bounce? Understanding Spam Filters and How to Fix the Problem — Tips for improving email deliverability and reducing bounce rates.
• Kelowna SEO Showdown: Diving Into Okanagan Online Optimization — For this mini SEO Showdown, we explored some of Kelowna's tourism companies and their Google Business Profiles. Find SEO tips and fierce competition here!

At the Data Centre

Renovations continue at our Kamloops data centre. A large opening was cut into the building’s side to install several new air cooling units on the second floor. These additions will enhance temperature control and improve system efficiency for the long term.
If you’re looking for colocation services in the near future, reach out for more information.

Tip of the Month: Optimize Your Google Business Profile

Your Google Business Profile plays a major role in how easily customers can find and choose your business online. A well-optimized profile improves your visibility in Google Search and Maps, especially for local searches. Start by making sure all information—such as your address, phone number, hours, and services—is complete and accurate. Add high-quality photos of your business, products, or team to help build trust and engagement. Responding to customer reviews and posting regular updates or offers can also help your profile stand out from competitors.

For a detailed walkthrough, read our article:
How to Optimize Your Google Business Profile for Improved Local Visibility

And don’t miss our monthly SEO Showdowns, where we review real Google Business Profiles to highlight what’s working and what can be improved:
SilverServers SEO Showdown

For more newsletters and tips of the month, visit the SilverServers News section of our blog!