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Search Engine Marketing including Google Ads

Paying for advertisements in Google Ads, Bing Ads, or any other search engine will increase your company’s visibility online. This process is called Search Engine Marketing (SEM). At SilverServers, we help small businesses get started with their ads so that they can be seen, get traffic, and grow their business.

Our team will keep search engine marketing simple. No huge ads campaigns and no overly specialised efforts, just consultation, planning, research, and basic advertising.

Consultation and Planning

Share your goals with our search engine marketing team, or receive advice from one of our Google Ads consultants to guide you as you get started. Whether for one page, one service, or all of your services, we’ll work with you and your goals to create a simple plan for advertising in Google Ads and any other search engines you prefer.

Keyword Research

Select the best keywords for the services you want to advertise for. We make the process simple by doing research for you and providing a list of potential options for you to choose from!

Discover some of our methods for finding keywords

Advertising Campaign

Manage your Google Ads campaign yourself with our guidance, or let us manage it for you. We will work with the option you prefer!


Get Started with a Search Engine Marketing Campaign Today!


Did You Know? Search Engine Marketing (SEM) and Search Engine Optimization (SEO) provide many benefits when they’re used together! Ask us for more info.

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SEO Knowledge Centre
October 10th 2025
Do You Really Need Paid SEO Tools?
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Are paid SEO tools worth it for small businesses? Learn how Google Search Console gives you accurate, first-hand data — and when free tools are all you really need.

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SilverServers Newsletter: October 2025
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Explore the October 2025 SilverServers Newsletter—website launches, SEO case studies, marketing tips, and a challenge to test your AI visibility.

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SEO News: Why Your Google Impressions Dropped Overnight — And Why It’s Not Bad News
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In September 2025, Google Search Console impressions dropped suddenly. Don’t panic! Google changed how impressions are counted, not your real traffic or rankings.

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Marketing Consistency Checklist: How to Use Images Across Web, Print, and Social
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Lloydminster SEO Showdown: Alberta vs Saskatchewan on Google Maps
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The Role of Storytelling in UX/UI: Website Design That Engages and Converts
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Discover how storytelling in UX/UI website design builds trust, engages visitors, and converts them into loyal customers

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Nanaimo SEO in Action: How 5 Businesses Rank on Google Maps
Nanaimo SEO in Action: How 5 Businesses Rank on Google Maps

What does good local SEO look like? We reviewed top Google Business Profiles in Nanaimo to reveal who’s winning—and how you can improve yours.

See what SilverServers thinks about Nanaimo SEO in Action: How 5 Businesses Rank on Google Maps
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She Ain't Pretty
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How (and When) to Use Google Business Profile Posts Effectively
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