SilverServers Newsletter: October 2025

Welcome to the October 2025 edition of the SilverServers Newsletter. This past couple of months, we’ve been busy with new website launches, fresh redesigns, and a series of articles covering SEO, web design, and marketing trends. From adapting to AI-driven search to maintaining brand consistency across platforms, our latest updates are built to help businesses stay visible and competitive online.

Website Launches

We were excited to help launch and refresh websites for a variety of clients:

• Internet Archive Digitization Services – a new site showcasing professional digitization and preservation services.

• NCT Plumbing – an established plumbing company in Fort Worth, Texas, and a long-time client. We completed a full website redesign in WordPress.

• SGM Carpentry – an established client right here in Kamloops, whose site was upgraded to WordPress for easier management, while keeping the familiar design.

Data Centre Cooling Upgrades

We’re moving into Phase 2 of our data centre cooling upgrades. These improvements will enhance system stability, energy efficiency, and long-term scalability. By modernizing our cooling infrastructure, we’re ensuring consistent performance and reliability for every client who relies on SilverServers hosting.

New SilverServers Blog Posts

• SEO in the Age of AI: Still Evolving, Still Working—Just Ask BDC
  SEO continues to adapt alongside AI tools. This post looks at how traditional SEO remains effective while also evolving to meet new challenges, discussing the BDC's article.

• How (and When) To Use Google Business Profile Posts Effectively
  Google Business Profile posts can boost local visibility—if used strategically. Learn when they help most and how to make them part of your SEO plan.

• She Ain’t Pretty (Update)
  We revisited this long-running web design example to show how changing tastes and technologies impact design relevance over time.

• Mini SEO Showdown: Nanaimo, BC
  We analyzed five Nanaimo businesses to see how they rank in local SEO results. These real-world comparisons reveal what helps businesses rise in Google Maps.

• The Role of Storytelling in UX/UI: Website Design That Engages and Converts
  Storytelling is more than marketing—it’s a design tool. This post explains how narratives can shape user experiences that connect and convert.

• Mini SEO Showdown: Lloydminster, AB and SK
  We compared SEO visibility between businesses on both sides of Lloydminster’s provincial border. The results show how local SEO strategy impacts performance.

• Marketing Consistency Checklist: How To Use Images Across Web, Print, and Social
  Images carry brand identity across platforms. This checklist helps ensure your visuals remain consistent in every context—websites, social, and print.

• SEO News: Why Your Google Impressions Dropped Overnight in September 2025
  If you saw an overnight drop in Google impressions last month, you weren’t alone. We explain what happened and why it may not be bad news for your site.

Tip of the Month: SEO + GAIO

Search isn’t just Google anymore—it’s AI-driven tools too. Generative AI Optimization (GAIO) complements SEO to keep your business visible in AI results, Google Maps, and traditional search. The formula is simple:

• SEO ensures your site is built well, fast, and locally optimized.
• GAIO ensures AI tools understand and feature your business.

Together, SEO + GAIO future-proof your visibility and give startups and small businesses a fighting edge against big competitors.

Challenge: Look up your business on an AI tool (like ChatGPT or Perplexity). Does it mention you? If not, it’s time to start preparing.

For past newsletters and tips of the month, visit the SilverServers News section.