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Digital Marketing Strategy Articles


At SilverServers, we’re a marketing company who often highlights our focus on high-quality SEO services - and the value that provides any company. In order to effectively use SEO, however, it’s important to understand its place in a larger digital marketing strategy. Find our collection of articles below covering digital marketing tips, advice, perspective, and more!


For articles focused on SEO tips, check out the related SEO Tips category.

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January 12th 2024
SEO Can't Be Replaced By CRO in Digital Marketing
SEO Can't Be Replaced By CRO in Digital Marketing
January 12th 2024

Explore the distinct roles and interplay of SEO and CRO (conversion rate optimization) in digital marketing. The SilverServers team demystifies their differences, synergies, and common misconceptions, guiding small business owners to make informed de...

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November 18th 2022
Another Marketing Mistake: Don’t Get Caught In The Hype!
Another Marketing Mistake: Don’t Get Caught In The Hype!
November 18th 2022

When you launch a new website for your small or medium business, using marketing strategies designed massive corporations may end up being a waste of your time and resources.

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September 26th 2022
Comparing the Online Marketing Services of SilverServers and Yellow Pages
Comparing the Online Marketing Services of SilverServers and Yellow Pages
September 26th 2022

We've all heard of Yellow Pages. SilverServers provides Canadian online marketing services for small and medium businesses. Compare these two companies to decide if Yellow Pages is still the marketing giant it once was.

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January 12th 2022
Social Media, Ads, or SEO: Which One To Use and When
Social Media, Ads, or SEO: Which One To Use and When
January 12th 2022

Deciding which marketing tool to use depends on when (and how long) you need your audience to see it.

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January 13th 2021
11 Reasons why SEO is your Best Advertising Strategy in 2021
11 Reasons why SEO is your Best Advertising Strategy in 2021
January 13th 2021

Is SEO still a useful strategy for your website in 2021? Let SilverServers show some of the ways SEO continues to be the most crucial part for marketing plan.

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September 28th 2020
Top 11 Reasons for Small Businesses to do SEO
Top 11 Reasons for Small Businesses to do SEO
September 28th 2020

From attracting new customers to building credibility, SEO is key for small businesses hoping to benefit from their website, learn the reasons why.

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March 30th 2020
4 Tips for How To Work On Your Website While You Work From Home
4 Tips for How To Work On Your Website While You Work From Home
March 30th 2020

During the current pandemic, turn your website into your company's 24/7 salesperson. Then when we all go back to business as usual, you can focus on your work instead of sales.

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February 5th 2020
Offline Business Decisions Will Affect Website Traffic Stats
Offline Business Decisions Will Affect Website Traffic Stats
February 5th 2020

Whether it's a vehicle wrap, a billboard, or a mail blast, you may see a boost to your website stats when you do offline marketing. Read this example of how that can happen!

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June 25th 2019
Your Website Needs Diversified Stat Tracking
Your Website Needs Diversified Stat Tracking
June 25th 2019

Google Analytics is feeling the pain of recent industry-wide tracking protection updates. One source of website stats is no longer enough!

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