One of the most important parts of running a successful website is having the ability to make informed decisions. Here at SilverServers, we advise all of our clients in Kamloops or around the world to gather as much information about the health of their website as possible. There are many options and pieces of software that can keep track of the massive amount of data that is related to website health. No single one covers all the bases and some work better than others depending on what you're looking for.
One of the best places to start is using Google's suppled Analytics software product. While easy to install, the sheer amount of data that Google Analytics tries to present and organize can be extremely confusing, misleading and even falsified if you aren't careful! There are many ways that the stats you view in Analytics can be altered and affected, leaving inaccurated information to base your online marketing decisions on.
Whatever source of information you use to judge your website's seo performance, trusting only one source indiscriminately is a recipe for failure. There is no one source of data that can be trusted wholly. No singular place to get all the info you need to make your decisions. Focusing too much on one stat (page views are up!) might mean you miss an important detail that invalidates your numbers (wow we've had a lot of referral spam this month!).
One of the most important parts of SEO in today's daily-changing search engine world is to be reactive. Assess the situation, find the reasons that traffic has jumped or dropped and make informed decisions to move forward. An objective collection of data, compared and compiled, will provide a much better basis to make real SEO decisions from. The more info from multiple sources that is available, the better it can be used.
If you need some help interpreting, managing and reacting to your website's stats, SilverServers would love to help!