SilverServers Newsletter: May 2024

Welcome to the May edition of the SilverServers newsletter, where you can catch up with what the team was up to in the past month.

While many Canadians watched the sun get eclipsed by Earth's relatively small moon, we similarly helped our small business clients work towards eclipsing their big-name competitors in search engine rankings. Read on for some highlights from the month!

SilverServers Team Addition!

Recently, Jackson joined the team at SilverServers. With an impressive background in coding and website design, Jackson will assist with website design and development. He will also be part of the social media team! We enjoy working with Jackson. Say hi on our Facebook and Instagram accounts!

Social Media Moments

• Purple Kitten Store - This Kamloops-based shop, focused on bamboo fabric clothing, continues to grow on social media! Check them out on Facebook or Instagram to explore a growing stock of sensory-sensitive clothing, blankets, and sheets for babies and adults.
• Team110 - The annual Client Appreciation Day event was held by Team110 last month. Some of our SilverServers team were there enjoying the festivities! Visit their Facebook and Instagram pages to see how the event went.

Website Launches

April saw the thorough checks and subsequent launch of BC Land Lots & Acreages.

• BC Land Lots & Acreages is a country-loving real estate development firm that helps people bring their dreams of country living to life. They look for sub-dividable pieces of rural land in BC that have a special beauty then work to make it available for purchase and development. Check out their site to see projects they’re currently working on or find your dream property!

SilverServers Blog

You can find three more useful blog posts on the SilverServers blog! Here’s a quick review of what we wrote about in April.

• How Our Tech-First Checklists Elevate Your SEO - When we launch a new website, or upgrade an old one on our Grassroots SEO Program, we do thorough checklists before, during, and after the process. Read about how these checklists help set up your website for SEO success!
• Choosing A Testimonial Platform - As we continue our series about testimonials, this month’s article discusses important considerations as you look for a testimonial platform that will benefit your company and its online presence.
• Harnessing The Power of Content Clusters for Enhanced SEO - Explore the concept of a content cluster and its role in enhancing your SEO strategy for lasting results. Gaining insight into this approach can improve your understanding of your SEO provider's content marketing tactics or boost your own SEO efforts.

Tip of the Month - Consider SEO in Your Brand Guidelines

Sometimes, brand guidelines designed to maintain a consistent identity can inadvertently hinder SEO. Restrictions on keyword use, prioritization of design over usability, and inflexible content rules can all limit your website's visibility and search rankings. To ensure optimal performance, consider revising brand guidelines to incorporate SEO best practices (you might ask an SEO professional like SilverServers to provide feedback),allowing for flexibility in content updates and keyword usage. This will help maintain brand integrity while boosting your online presence.

Keep an eye on our blog for a more detailed article on this topic!

Thanks for catching up with our team. See you next month!

For more Tips of the Month, explore our past newsletters!